SEO-for-Beginners

7. READ GOOGLE’S QUALITY RATER GUIDELINES

For an even more in-depth look behind the curtain, study Google’s
Quality Rater Guidelines.

Google hires people to rate websites, and this guide covers the
factors they’re told to look for.

It’s not a short read.

HOW TO BECOME AN SEO EXPERT

You may be familiar with the simplified version of its

contents, known as E-A-T:

Expertise

Authoritativeness

Trustworthiness

The simplified version is useful if you’re just starting out or even at
the intermediate level, but to become an expert, you need to read
the whole thing.

The raters are not SEO professionals – they’re everyday people.

Similar to the search engines’ bots, these raters have an effect on
your site’s performance.