SEO-for-Beginners

8. LOOK AT THE SERPS

This is where all the action is.

Look at the search engine results pages (SERPs).

How are they composed?

What content do they display?

Who is doing it well?

HOW TO BECOME AN SEO EXPERT

Notice how the results change when you search for different kinds

of queries.

Look at how this search for “How to make alfredo sauce” differs

from “alfredo sauce.”

You can see this featured snippets for recipes because I asked a

question in the search box.