And, another broad core update hit in June 2019 that exposed
weaknesses of E-A-T on websites, focusing on the authority and
trustworthiness of incoming links.
Every now and then, Google will release a broad core update that
has an impact on all search results worldwide.
For example, there was a broad core update in September 2019
that aimed at boosting sites with overall optimal performance. And,
another broad core update in January 2020 that targeted YMYL
(your money, your life) categories.
That’s the key difference with broad core updates vs. core updates
- you need to analyze your site overall, not a specific page.
Most recently, Google released a core update in May 2020 that
targeting thin content landing pages while giving a boost to local
search results.
20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION