BERT
BERT is the biggest Google algorithm update since RankBrain.
BERT stands for Bidirectional Encoder Representations from
Transformers used for natural language processing.
Essentially, it helps Google understand the context of search
queries better.
For example, the word “bat” can mean a nocturnal winged animal
often associated with Batman. Or, it can be used when a baseball
player goes up to bat.
With BERT, Google is able to dissect the context to serve up better
search results.
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