What makes BERT even better is that Google can now use the
words surrounding your keywords to help its spiders digest your
content.
For example, “I went to in the bat cave.” Or, “After my bat, I went
into the dugout.” Google can now generate a context model around
other words in the sentence. This is a crucial factor in how natural
language processing identified human communication.
As Google’s Danny Sullivan said,
“There’s nothing to optimize for with BERT, nor anything for anyone
to be rethinking. The fundamentals of us seeking to reward great
content remain unchanged.”
If you’re still interested in learning more about BERT, Dawn
Anderson explains everything you need to know about BERT
here.
20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION