FEATURED SNIPPETS
You’ve probably seen featured snippets before, but not realized
what they were.
Featured snippets are short text, bullet points, numbers, or tables
that appear at the top of Google’s search.
The goal of a featured snippet is to answer the searcher’s query
directly in the SERPs without needing to click through to the
website.
But, featured snippets can be extremely volatile so tread lightly.
Featured snippets are nothing new. They were spotted all the way
back in 2014.
20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION