Featured snippets have kicked off the allure of the coveted “position
zero.” Meaning, your search result is featured above all the other
distractions in the SERPs, plus you would also appear in the organic
results.
In January 2020, Google updated this feature to de-duplicate
featured snippet search results so you would either be included in
the featured snippet or the organic result, not both.
And, in June 2020, Google released another update stating that
featured snippets will now take users directly to the text that is
relevant to their search query.
Users now see the text highlighted in yellow.
As voice search continues to refine itself, featured snippet content
will provide a big opportunity to increase organic visibility.
20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION