Back in 2015, Think With Google
published four new moments
that every marketer should
know.
They were mainly concerned with mobile use and listed these
moments as follows:I-want-to-know moments. This includes searches for news,
general knowledge, how to return an item you bought online,
etc.I-want-to-go moments. These are searches that are location-
specific when a user wants to find something nearby.I-want-to-do moments. These include searches for how to
fix your dishwasher, how to grow tomatoes, a new recipe for
tonight, etc.I-want-to-buy moments. This can be anything related to
reading reviews or searching for information on buying
something large or small.