THE EVOLUTION OF SEARCH &
THE CONSUMER JOURNEY
The modern consumer journey no longer represents a funnel,
but looks more like a crazy straw – with various twists and turns
representing the various channels, mediums, and devices that users
interact with today.
To fit this new model, search has had to evolve from simply words
on the page to understanding the user intent at each phase of the
journey.
Search is no longer just about keywords but has evolved into
providing the right content to the right user at the right time in their
journey to help them accomplish their task.
WHY SEARCH – AND SEO – IS IMPORTANT