ST201903

Olive groves, citrus

fruit, spring flowers

and greenery are

the inspiration for

Gudrun Sjödén’s

new collection

GUDRUN SJÖDÉN IS WARMING UP WARDROBES WITH ITS NEW

COLLECTION OF ZESTY COLOURS AND SUNNY PATTERNS

A Mediterranean spring

S

wedish design with a green

soul is at the heart of every

Gudrun Sjödén collection.

There’s a playful Scandi vibe

to Gudrun’s designs, which bring

together a love of textiles, clean lines

and relaxed layering. Fabrics for

every piece are chosen for their

eco-friendliness – as they have been

since the brand’s beginnings in the

1970s. Organic cotton, wool, modal and

linen all star in Gudrun’s new designs

for spring, with around two-thirds of

the collection made using sustainable

materials – a proportion that’s

increasing with every season.

HERE COMES THE SUN

Inspiration from nature, for the

latest collection, has a distinctly

Mediterranean feel, with eyecatching

f lorals, sailor stripes and citrus prints.

A rainbow palette of bold colours

includes deep blue and olive green,

zingy yellow, vibrant orange and

a gorgeously earthy clay red.

Spring heralds the return of warmth

and brightness – and now your

wardrobe can, too.

BROWSE, LOVE, BUY

If you’re London based, you’ll find

Gudrun’s UK store on Monmouth Street

in Covent Garden – the place to discover

homeware and accessories, as well as

rails of colourful clothes. Otherwise,

you can browse the entire spring range

online, mixing and matching affordable

tops, tunics, trousers, skirts and dresses.

The London store also hosts creative

workshops and is on Instagram, too.

Discover more at gudrunsjoden.com/uk

and on Instagram: @gudrunlondon.

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