GUDRUN SJÖDÉN’S SUMMER COLLECTION IS INSPIRED BY THE
HISTORY AND LANDSCAPES OF MALLORCA
Iberian summer
T
he island of Mallorca inspired
Gudrun Sjödén’s new collection,
its designs ref lecting the
climate, history and gardens of
this beautiful Balearic destination. Lush
gardens, wild cacti and a trip to the
Joan Miró Foundation are at the heart
of the vibrant summer collection.
Rendered in warm Mediterranean hues,
these designs are just right for holidays,
lazy days in the garden, or brightening
a stroll around town.TRAVELLING THE WORLD
Gudrun Sjödén is one of Scandinavia’s
most successful and distinctive
designers. In fact, it’s become a cult
brand for women around the world,who look for sustainability and a story
behind the clothes they wear. With the
latest collection, as always, Gudrun
Sjödén has focused on using sustainable
materials, such as organic cotton,
linen and lyocell.GARDEN OF IDEAS
“My travels have greatly inf luenced my
creativity and my view of the world. My
trip to Mallorca sowed the seeds for the
summer collection. So many artists
have lived and worked here. It filled me
with inspiration,” says Gudrun. Artist
Joan Miró’s garden, with its surrealist
paintings and bold colours, made a huge
mark, and its presence is ref lected
throughout the collection.Side by side with its more conceptual
designs, Gudrun Sjödén offers brilliantly
wearable basics, with dashes of bright
colour, and all crafted from natural
fabrics. Amazing designs and gorgeous
materials create a summer-ready
wardrobe of wearable essentials.
Discover more at gudrunsjoden.com/uk
and on Instagram: @gudrunlondon.
Gudrun’s Covent Garden store is at 65–67
Monmouth Street, London WC2H 9DGADVERTISEMENT PROMOTION