At first, shoppers were resistant.
But when the Civil War broke out and
the Union started buying me to feed
its soldiers, demand went crazy. My
reputation as an affordable, healthy,
stick-to-your-ribs food for humans
took hold. Schumacher, who came to
be called the Oatmeal King, founded
the German Mills American Cereal
Company to (barely) keep up with
demand, and suddenly this weed be-
came a very viable crop.
In 1877, the U.S. Patent Office re-
ceived a request for the first trade-
marked breakfast cereal, represented
by “a figure of a man in ‘Quaker garb,’”
chosen, according to the owners at the
time, to signify honesty and good
quality. That new brand, Quaker Oats,
would eventually merge with Schu-
macher’s company to become the
American behemoth that today can
process up to 3.6 million pounds of
little old me every day.
Any shopper knows my familiar ver-
sions by name, but it’s a rare consumer
who can describe the somewhat con-
fusing differences among them. I will
do the honors. When my grains are
steamed and rolled into flakes that
cook up in a few minutes on the stove
(the contents of that iconic canister of
Quaker Old Fashioned), I am “rolled
oats.” “Instant oatmeal,” meanwhile, is
made of extra-small bits of “quick oats,”
which are rolled oats that have been
steamed and flattened further for faster
cooking speed. To produce the chewier
“steel-cut,” producers simply chop me
into small, cookable pieces with blades
or grinding stones, sans the steaming
and rolling. Finally, in all my forms, the
British call me “porridge,” while what
they call “oatmeal” is in fact coarsely
ground oat flour. As I said: confusing!
Likewise with the myriad ways I
can be served. Back in the United
Kingdom, I’m thought of as a savory
meal, traditionally prepared with
just water, salt, and a little cream or
butter—or, in Ireland, brown sugar. In
the United States, predictably, I sat-
isfy both your healthy and unhealthy
urges. Healthy: In any form, I con-
tain an important type of fiber called
beta-glucan, to which some of my
cholesterol-lowering powers have
been attributed. Heart doctors prefer
me steel-cut, since that way I’m slower
APPLE-CINNAMON
OVERNIGHT OATS
Combine the
following in a Ma-
son jar or other
small container:
½cup oats; ½me-
dium-sized Gala or
Honeycrisp apple,
chopped; 1 table-
spoon raisins; and
1 cup 2% milk.
Add a dash of salt
and ¼teaspoon
ground cinnamon.
Seal container and
refrigerate overnight.
40 june 2019
Reader’s Digest
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