AS CONSUMERS SEEK
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̨λʹ Ϫ̋λΪЈλϔϔᕀWith an eye toward 2019, the
company released its latest design
philosophy to signify its dedication
to innovative design: “Be bold.
Resonate with soul.” The new maxim
aims to challenge the status quo and
help Samsung develop products that
will enable people to interact with
technology in new ways, says Lee
Don-Tae, executive vice president
and head of the Corporate Design
Center.
“Samsung is a massive consumer
electronics brand. Millions interact
with our products—phones, TVs,
and appliances like refrigeratorsCONTENT FROM SAMSUNG ELECTRONICS“Be bold. Resonate with soul.”
and air conditioners. So we have a
responsibility to think about the user
experience with every one of these
products,” Lee says.
For technology companies, the
word “design” conveys more than
just external appearance; it also
represents the formation of the user
experience. That’s why Samsung’s
design team makes it a goal to
provide consumers with unifi ed,
seamless experiences when they use
Samsung products.
The One UI (User Interface) that
Samsung recently announced at
Samsung Developer Conference
in San Francisco is one approach.
The core of One UI is to provide
a simplifi ed and comfortable
experience, so that users can focus
on what really matters to them, and
to apply this experience consistently
across devices for an integrated
experience.
Lee says that this seamless
experience might result in something
visible, including fonts or icons, or
something invisible, like an intuitive
experience when someone uses a
refrigerator or smartphone.Designing
Experiences for a
Connected World
Motif image of a seamless experience
across the TV, refrigerator, mobile
phone and watch