CONTENT FROM WHITEHAThttp://www.fortune.com/adsectionsUNLOCKING IOT POTENTIAL
Combining technology and human intelligence is helping
companies realize the full scope of IoT possibilities.
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DRIVEN BY DIGITALIZATION, the Internet of
Things (IoT) is revolutionizing business across
industries. And as its adoption continues to ac-
celerate, it is unlocking new business opportunities
and improving the customer experience.
With IoT data, for example, companies can
quickly respond to customer issues in almost real-
time and deliver more personalized experiences
across a variety of digital touchpoints.
According to the World Economic Forum, the
IoT will power the Fourth Industrial Revolution.
Machines and devices are continuously commu-
nicating in ever greater numbers, it says, and “the
promise of real-time enterprise—organizations
that can respond to need and demand instanta-
neously—is fi nally becoming a reality.”
IoT also has the potential to improve quality
of life for citizens around the world. For instance,
smart cities are deploying IoT devices to create
safer, cleaner, more effi cient communities.
Despite the boundless opportunities presented
by IoT, however, its implementation isn’t without
challenges—particularly in relation to data secu-
rity, considering the potential for nefarious behavior
when so many connected devices are exchanging
enormous volumes of data at any moment. “Hackers aren’t sitting idly by; they’re becom-
ing more sophisticated,” using technology such
as artifi cial intelligence (AI) to break into systems,
says Craig Hinkley, CEO of WhiteHat Security.
The problem is, many companies lack the
expertise to fully grasp these risks to security. And
when organizations don’t understand the subject
well enough, they tend to overlook problems.
This is where the work of companies such
as WhiteHat is crucial. WhiteHat’s cloud-based
platform provides a powerful solution that can be
embedded throughout the product-development life
cycle and leverages scanning technologies, AI, and
threat-research expertise to help customers bolster
their IoT security.
In addition to adopting this type of technol-
ogy for IoT security, organizations should work to
implement best practices that include maintain-
ing an inventory of all IoT technology, performing
comprehensive risk assessments, providing security
assurance throughout the software development
life cycle, and ensuring that the people creating the
technology have the right tools, data, and training to
make intelligent choices as they go about their work.
With these practices in place, each company
can truly realize the full potential of IoT.O