Fortune USA 201904

(Chris Devlin) #1

47


FORTUNE.COM // APR.1.19


MARK ZUCKERBERG’S DORM-ROOM CREATION


is worth half a trillion dollars, has 2.3 billion

regular users, and dominates its corner of

the online advertising industry because its

ads are so effective. Now Facebook is under

attack from regulators, competitors, and

privacy advocates —even as its growth slows.

The challenge: mollify its critics without

destroying its business model. FortuneÕs

inside look at an impossible dilemma.

By MICHAL LEV-RAM

About Face

IL


LU


ST


RA


TIO


N^ S


OU


RC


E^ P


HO


TO


GR


AP


HS


:^ G


ER


AR


D^ J


UL


IEN


—A


FP


/G


ET


TY


IM


AG


ES


AN


D^ L


AC


HL


AN


CU


NN


IN


GH


AM


—G


ET


TY


IM


AG


ES

Free download pdf