Fortune USA 201902

(Chris Devlin) #1

lets users interact in natural
language to get answers to
complicated questions.
Samsung is flexing its IoT
muscles outside the home, too.
For instance, its SmartThings


Cloud platform serves as a
smart dashboard to monitor
and control connected devices
from any location. Last August,
the company announced that it
will invest $22 billion over the
next three years in new growth
drivers, with a major portion of
those funds committed to AI.
In early 2018, International
Data Corporation (IDC) forecast
global spending on IoT will
reach $1.2 trillion by the year



  1. With this growth, however,
    will come new responsibilities,
    which Samsung is diligently
    working to address.
    “While the IoT trend is
    expected to grow, there are
    also growing concerns about
    IoT and cloud security, as
    well as the rising potential for
    the theft of personal or other


sensitive data,” says Miyoung
Yoo, Samsung’s vice president
of software development. “It
is essential to protect users’
private data, and Samsung
strives to be transparent about
how we collect, use, disclose,
transfer, and store data on our
devices.” For IoT applications
like the Family Hub to succeed,
for instance, consumers must
be assured that their personal
data is secure, she explains.
Recognizing the importance
of security, Samsung has
developed state-of-the-art
security features to ensure
that its entire product line is
protected, beginning with the
initial development stage. “For
example, we encourage our
partners to securely connect
their devices to the SmartThings
Cloud,” Yoo says. “We have also
specified security requirements
that third-party devices must
meet before connecting to
the Cloud, setting the market
mandate for security.”

“The Family Hub
refrigerator,” she adds, “is
secured with our Tizen platform
security and hardware-
backed security features,
which incorporates a variety
of measures already proven
reliable in a wide range of
Samsung consumer electronics
products.”
IoT technology is advancing
to the point where virtually
everything is likely to be
interconnected in the near
future. Samsung remains
committed to being a major
innovator in that brave new
world, while also making sure
that there’s no place like home
for enjoying it all. z

The Family Hub refrigerator not
only syncs food storage with
meal preparation but also
keeps family members better
connected and organized.

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