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ILLUSTRATIONSBYJONNY WAN FORTUNE.COM// FEB.1 .19

ISADYNASTY AT RISK?For the 12th straight year, Apple topsFortune’s annual ranking of corporate reputation. But the iPhone

maker has been hard-hit by trade tensions and slowing sales. How CEO Tim Cook navigates the storm will likely determine whether

A pple k eeps t ha t cr o w n. Ri vals A mazon (No. 2 t his y ear) , Micr oso f t (No. 6) , and A lphabe t (No. 7 ) ha v e r ecen t l y pas sed A pple on

the list of the world’s most valuable companies; Microsoft’s Satya Nadella was voted most underrated CEO by our respondents.

Alibaba, UnitedHealth Group, and Mastercard make their debuts on our top 50 this year. And we say farewell to GE, a top 10 brand as

r ecen t l y as 2 017, w hose epic dis ar r ay dr o v e i t o ff our A ll-S t ar s lis t. S t ay ing on t op, i t s eems , c an be jus t as har d as ge t t ing there.

SUCCESSCOMMANDSRESPECT.WE POLLED3,750EXECUTIVES, DIRECTORS, AND

ANALYSTSTOFINDOUT WHICHCOMPANIESARE THE WORLD’SCORPORATE ROLE MODELS.

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