thatitwoulduseascreeningtestthatwouldreduceby 80 to
90 percent the number of animals otherwise used for eye
safety testing; subsequently Noxell stated that it used no
animals at all in safety tests during the first half of 1989.^67
Nowthemomentumwasbuildingfast.InApril1989,Avon
announced that it had validated tests using a specially
developed syntheticmaterial calledEytexasa replacement
fortheDraizetest.Asaresult,nineyearsafterSpirabegan
hiscampaignAvonceasedtousetheDraizetest.^68 Stillmore
good news was to come. In May 1989 both Mary Kay
CosmeticsandAmwayannouncedthattheyhadceasedtouse
laboratoryanimalsforconsumerproductsafetytestingwhile
theyreviewedplansforusingalternatives.^69 InJune,Avon,
underpressurefromanothercampaignledbyPeopleforthe
EthicalTreatmentofAnimals,announcedapermanentendto
allanimaltesting.^70 EightdaysaftertheAvonannouncement,
Revlon said that it had completed its long-term plan to
eliminate animal testing in all phases of research,
development, and manufacturing of all its products, and
therefore it was ending animal testing. Then Fabergé
abandonedtheuseofanimalsfortestinginitscosmeticsand
toiletriesbusiness.Thuswithinafewmonths(thoughonthe
basisof manyyears ofwork) thefirst, second,and fourth
largestUnitedStatescosmeticscompanies hadgivenupall
animal testing.^71
Althoughthemostdramaticdevelopmentshavetakenplacein
the highly public and therefore relatively vulnerable
cosmetics industry,the movementagainstanimaltesting is
alsotakingeffectinwiderareasofindustry. Asareportin
Scienceput it: