to experience physically – and to test the
limits of materials and ideas in space-mak-
ing. The things we design are not just in the
stand; they are the stand.’
Defining the booth, a 5-m-tall back-
drop of undulating pleats illustrated the
company’s modular paper-folding system.
Deeper folds in the golden-brown wall
doubled as narrow passageways that led
to a ‘back office’, while soft curves shaped
spaces on both sides of the stand. Every-
thing in the main area could be moved,
implying flexible solutions for open-plan
workplaces. In fact, adaptability was a
leitmotif. High-back benches could be
expanded or curved to create impromptu
meeting rooms or quiet nooks for phone
calls. Tables and stools began as compact
flat-pack forms, and walls ‘swelled’ to
become 100 times their compressed dimen-
sions, absorbing sound and providing
‘spontaneous private hide-outs’.
‘We are thinking about flexibility
that permits change over the course ofa day and over the life of a business that
might change in size or location,’ says
MacAllen. ‘Working with paper lets us
design products that can literally grow
and move with you, providing a sustainable
alternative to permanent constructions.’
De Boer praises the interactivity
between visitors and stand. ‘Molo’s prod-
ucts are so dynamic that they allow for
constant change. The booth was not only
a stage, but also a place.’ – FK
molo.comCo
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