Swedish fashion studio Atacac is the brainchild of Rickard Lindqvist and Jimmy Herdberg,
who strive to change the way garments are designed, presented, sold and produced.
Their Sharewear collection consists of digital garments that can be downloaded for free.
Why? Cheekily, they say that if people are going to copy their clothing, it’s better if they do
it right. The patterns evolve from a construction theory that is based on balance lines
and certain key biomechanical points on the body.
atacac.comAnita Fontaine and Geoffrey Lillemon from Wieden+Kennedy Amsterdam’s Department
of New Realities worked with Moncler to create a tactile lookbook for their Genius project
that can be activated by augmented reality – enter the Moncler Genius AR Lens app.
Garments designed by Pierpaolo Piccoli, Simone Rocha and others come alive in individual
3D multiverse, giving customers the opportunity to experience the clothes in a new
dimension before buying them.
wkams.comJim
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