CUSTOMIZED PRODUCTS lend shape
to the idiom ‘time is money’
sion and personal identity into manufactur-
ing. ‘This era is all about well-designed,
fully functional objects, but mass-produced
items end up being asepticized,’ says Faivre.
‘Today it’s very difficult – and expensive –
to have a unique interior filled with pieces
that reflect your personality and desires.’
Faivre hopes to highlight spontaneity in the
creative process. He believes the kind of
strength that characterizes the art world is
lacking in industrial design. – AT
thediegoscopy.comPROCESS – What is the true cost of manu-
facturing? Diego Faivre lifts the veil on
mass production with his DAE graduation
project: Minute Manufacturing. By offering
complete transparency in the production
process, Faivre challenges the current fabri-
cation and evaluation of objects. He whips
up items in a jiffy by coating waste – found
furniture, cardboard tubes, plastic boxes
- in brightly coloured air-drying clay.
Costs are measured in Diego Coins: each
token represents one euro and is worth
60 seconds of production time. Time really is
money; the number of minutes spent affects
the quality and design of the outcome.
Minute Manufacturing responds
to the dehumanizing aspects of mass
production. Drawing from his experience
as a blue-collar worker, Faivre points out
that every action in a factory or similar
environment is meticulously calculated,
recorded and assessed, leaving no room for
the human element. At the same time, his
project strives to inject a sense of expres-Fe
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