verdant landscape of Somerset combined
with more contemporary surroundings.
I needed to explain what’s happening now.’
Coca wanted the new Mulberry
stores to be ‘immersive environments with
the comfort of home – places for exploring
the brand’s modern British identity’.
The project sees Toogood’s practice
step into new territory. There are other
flagship stores planned – New York is up
next – and the full global roll-out includesa 10-m^2 concession area. ‘That’s the biggest
challenge,’ she says, ‘because it’s a scale we
don’t usually work with. Designing some-
thing from the macro to the micro is new for
us.’ She points out that most of her commis-
sions are for one-off interiors.
If the Regent Street store is anything
to go by, it’s a test her practice has passed
with aplomb. – GG
fayetoogood.comMulberry’s Regent Street store is the first of
a full global roll-out. New York City is up next.