Frame 05-06

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HOSPITALITY

Bar of the Year

CLUB UNSEEN BY STUDIOPEPE

society,’ said jury member Werner Aisslinger,

founder of Studio Aisslinger. ‘Being part of

the Milan fair, Club Unseen had a specific

influence on the city during that short

period and responded to the changing needs

of the modern consumer. Nonpermanent

spaces represent the future of hospitality.’

The judges were also impressed by

the emphasis on theatrical elements, such as

cocktail mixology and the intimate culture

embodied in the mysterious entrance –

available only to those ‘in the know’. Peter

Ippolito of Ippolito Fleitz Group was won

over by the project’s strong personality: ‘It is

a space with a strong vision, which made it

stand out against the other nominees.’ – LT

studiopepe.info

PEOPLE'S VOTE

Casaplata by Lucas y Hernández-Gil

Architects and Kresta Design

MILAN – Club Unseen became a temporary

haven from the hectic mainstream of Salone

del Mobile 2018. Designed by local agency

Studiopepe for the annual fair, the secret

members’ club was housed in a former ware-

house and comprised three living rooms,

a bar, a dining room and a beauty parlour.

Studiopepe put the warmth and comfort of

the human experience at the project’s centre

• qualities greatly appreciated by the jury.
  ‘Temporary pop-ups are an interest-
  ing typology that has become increasingly
  relevant in reflecting the ethos of modern

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