PM: Participants of The Nearby Spectrum of
Exposure can either move through every-
thing at their own pace in the comfort of
their living room or take part in a grand,
immersive, shared experience. We see it
as a tool for events, festivals and online
platforms – something to inspire and enrich
fashion and to bring more awareness to the
industry’s issues. – TI
studiopms.nlYou talk about experiencing events at
home, in the living room, which implies a
more intimate setting with fewer people- or just one. How does your concept deal
with the collective versus the individual
experience? SM: Before we even started
doing digital design, we strove to form a
countermovement against hierarchy in the
industry and against academies that train
designers to become egocentric master-
minds in a world that is screaming for
sharing and interdisciplinary creation. In our
opinion, inclusiveness is necessary not only
in the design process; it must also seep into
presentation forms and experiences.
mannequins – as they would be in a shop or
showroom – or shifting through a space as if
strutting down a catwalk.
MERLE KROEZEN: Sounds and
vibrations stimulate the senses, compensat-
ing for the lack of physical touch. Users can
inspect materials, fabrics and technical details
more closely – or even from the inside out.
Selected items can be simulated on the body
and tailored to fit with the help of scans. Only
if you decide to purchase the garment will the
pattern be produced to your exact measure-
ments. This method will make impulsive
buyers more conscious of their purchases,
while fighting overproduction in the industry.
PMS conceptualized The Nearby Spectrum
of Exposure – a digital showroom-cum-
runway show – with the goal of fighting
overproduction in the fashion industry.We invited PMS – a collective
comprising HKU graduates
SUZANNE MULDER, MERLE
KROEZEN, PUCK MARTENS –
to participate in ‘The Challenge’
because of the group’s
forward-thinking outlook
on the fashion industry.38 THE CHALLENGE