To
m(^) V
ac
k
Words
SHONQUIS MORENO
WORKING
CULTURE
On the occasion of its
50
th
anniversary, UNIFOR
reiterates its position as more
than just an office brand.
During this year’s Milan Design Week,
UniFor presented a book celebrating the
company’s 50th anniversary. The publication
covers the construction of UniFor’s factory,
its collaboration with important designers
and the development of its showrooms. Pre-
sented within a Ron Gilad-designed installa-
tion at Palazzo di Brera from 8 through
14 April, A Commitment of Architecture also
details the Italian brand’s longtime ‘technical
sponsorship’ of cultural exhibitions – eve-
rything from an architecture retrospective
to a multimedia art show. During these
collaborations, UniFor – a sister company of
Molteni&C that designs and manufactures
solutions for contemporary offices – works
with the exhibition designer to find an opti-
mal means of presenting the adaptation of
an existing product or unveiling something
entirely new. UniFor ensures that the proper
technology and materials are used. These
intellectually ingenious exercises – which
sometimes inform the design of subsequent
UniFor products – are both creatively and
commercially fruitful.
7878