HBR's 10 Must Reads 2019

IANSITI AND LAKHANI

Android

Auto

Apple

CarPlay

OpenCar

App platforms

Sierra Wireless

Tesla

Vinli

Connectivity players

AT&T

OnStar

Verizon

Auto manufacturers

Tier 1 and 2 suppliers

Ford

Mercedes-Benz

Toyota

Bosch

Delphi

Magna

Providers of software

systems & services

Harman

Microsoft

Nvidia

Makers of semiconductors
& processing infrastructure
Gemalto
Intel
Qualcomm

Apps

Garmin

iTunes

Nest

Skype

Insurance companies

Farmers

Geico

Progressive

Auto service providers

AAA

Goodyear

Jiffy Lube

Regulators

European Parliament

Federal Communications

Commission

National Highway Traffic

Safety Administration

Commercial businesses

McDonald’s

Safeway

Walgreens

The connected-car ecosystem

Three software platforms—Android Auto, Apple CarPlay, and, to a lesser extent,
OpenCar—dominate the market for integrating smartphone functionality into
vehicles. They constitute powerful bottleneck assets because they have scores
of supply-chain partners ( left ) and they enable other stakeholders ( right ) to
reach consumers. (Note: The companies, apps, and regulators listed are selected
examples only.)