THE LEADER’S GUIDE TO CORPORATE CULTUREOrganizational design
We see a two-way relationship between a company’s culture and its par-
ticular structure. In many cases, structure and systems follow culture. For
example, companies that prioritize teamwork and collaboration might
design incentive systems that include shared team and company goals along
with rewards that recognize collective eff ort. However, a long-standing orga-
nizational design choice can lead to the formation of a culture. Because the
latter is far more diffi cult to alter, we suggest that structural changes should
be aligned with the desired culture.