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rethink CONDITIONER
There’s a new way to hydrate your hair,
and it might make it stronger and healthier
than ever. By Molly Longman
JULY/AUGUST 2019 44 SHAPE.COM
vibrant hair
WE DON’T wash moisturizer off our
faces a minute after applying it, so
why do we rinse out hair condi-
tioner? “We shouldn’t,” says Mairi
Scott-Dickins, a global product
development manager at Unilever.
“That sends most of the hydrating
ingredients down the drain.” The
latest conditioning method is to
use only shampoo in the shower,
towel-dry hair but leave it damp,
then apply a conditioner that’s
designed to stay.
Just like traditional conditioner,
these no-rinse versions rely on sil-
icones, ingredients that coat the
hair to keep it silky, protected, and
tangle-free. But because you apply
them on halfway-dry hair and don’t
wash them off, all the formula stays
on your hair, Scott-Dickins says.
They’re also lightweight, so the con-
ditioner doesn’t build up, which can
make strands dull and flat. Another
win for team leave-in: The method
is less likely to damage your strands.
“Hair is at its most fragile when it’s
wet,” says Britta Cox, the founder of
Aquis hair care. “As strands soak up
water, they swell and stretch, making
them more prone to breakage and
dullness.” By skipping conditioner in
the shower, you limit your exposure
(and consume less water too).
THE RIGHT LEAVE-IN
It depends on your hair texture. If
it’s fine or thin, look for a foam or
a spray like Aquis Prime Restorative
Leave-In Conditioner ($26, sephora
.com). Dry, thick, or wavy hair pre fers
an oil, a milk, or a cream such as the
Good Stuff Intensive Nourishment
Cream No-Rinse Conditioner ($9,
ulta.com). Curly hair: Go for a balm
or a butter like Oribe Styling Butter
Curl Enhancing Crème ($46, oribe
.com), but also use a hair mask in the
shower once a week, says celebrity
colorist Angela Cosmai.
STRAND
SAVERS
Shorter show-
ers mean more
durable and
nourished hair.
NURTURE
YOUR NATURAL
CHAPSTICK® TOTAL HYDRATION
Tinted Lip Oil Collection
6 Sheer Ways to Shine
Vitamin-infused Formula
©
20
19
P
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Inc
.
Available at
