contains a picture of my car, with the Panoz crest right there on the
hood. So the business card is a double whammy of a cleaning tool.
I’m sure it’s talk like this that makes people think Dr. Hew Len is
off his rocker. But whether you think he’s crazy or not, the results I
and others are getting with “crazy” cleaning tools like my business
card or his Ceeport design are real. Listing them here won’t make
much of a difference, though, if your mind is purely skeptical. After
all, hearing about people who stick Ceeport designs in their office to
increase sales probably seems dumb or at best superstitious. Well,
maybe it’s the placebo effect: It works because you believe it works. If
so, I say keep doing it.
Marvin, for example, a salesman who you’ll read about in the
next chapter, is breaking all records selling luxury cars to customers.
He told me he sticks Ceeport stickers “everywhere.”
“I stick them under my desk, on my ceiling, on my computer, on
the coffee pot, under cars, in the showroom, in the waiting room, and
more,” he said. “I don’t get a discount for buying these stickers, ei-
ther. I buy hundreds and use them everywhere.”
Maybe it’s his belief in the cleaning tool that makes it work.
Or maybe the tool itself does all the work.
Who knows for sure?
A medical doctor once told me, “All medicine involves props
and placebos.”
If my business card is a placebo, it’s a far less expensive one than
many others.
I say if it works, do it.
Clean, clean, clean.How to Create Faster Results 121ccc_zero_113-122_create.qxd 5/4/07 12:51 PM Page 121