Personas

Concerns

• Growing up in an area of high crime and gun

violence made Jamal highly aware of the

potential dangers his own children could face

with inner-city living.

• Political and cultural events in recent years has

Jamal increasingly concerned with the state of

the world.

Motivators

• Jamal sees himself as the primary financial

provider for his family although his wife has a

part time job. He holds a job with the USPS,

providing benefits for the family.

• Safety has become a concern as he has grown

up with a general distrust of the police, which

has grown in recent years. He’s motivated to

protect his family from any and all threats.

Internet Social

Media

TV Friends/

Family

Other

Where I Receive Information

Prescription Medication

OTC Medication

TOTAL

8

Work

Pickup Kids

Dinner/Family Time

Bedtime

Kid Activities

Homework

23