Personas

Concerns

• Day-to-day responsibilities of keeping a home

and managing the education and activities of

her children are top of mind for Katie.

• Katie feels disconnected from her older

daughters because of her lack of energy

between raising an infant and juggling the

changes and scheduling that come with having

a blended family.

Motivators

• Katie would like more information on how to

talk with her older daughter about the changes

she’s going through with adolescence but lacks

motivation and doesn’t know where to start.

• The only breaks Katie feels like she gets happen

when she’s tired after the kids are in bed and

she’s browsing Pinterest. She can’t wait for

everyone to go to bed so she can have some

time to recharge.

Internet Social

Media

TV Friends/

Family

Other

Where I Receive Information

Prescription Medication

OTC Medication

TOTAL

14

Caring for

her family &

home

Pickup Kids

Fix Dinner

Bedtime

Kid Activity

Homework

25