Personas

Concerns

• Mark’s primary concerns are that the kids have

access to the resources they need to be successful.

Their grandmother ensures they get to and from

tutoring, practices and other extracurricular

activities. They have a support system at all times.

• The couple think they have “big talks” with the kids

about major issues but they are actually rather far

from the real issues their kids are dealing with,

however, they are growing concerned about a

couple of their kids’ friends.

Motivators

• This couple takes great pride in their fundraising

and philanthropy efforts. This is a passion they have

shared since they met at a cancer research

fundraising event in college.

• Mark’s work as a director for a major research

hospital and Julia’s business ownership drive them

daily to pursue big goals.

Internet Social

Media

TV Friends/

Family

Other

Where I Receive Information

Prescription Medication

OTC Medication

Work

Eat Dinner/

Family Time

Bedtime

TOTAL

14

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