Children's Mercy Hospital Prepped & Ready

Strategy & Tactic

Overview

Based on our research and analysis of the Prepped & Ready program, we’ve

identified several key areas to focus on that amplify and diversify the reach of this

message. These strategies take into consideration the fact that the Prepped & Ready

team has a finite amount of resources and a desire to maximize positive behavior

change through safe storage adoption. By focusing on strategic choices, efficiencies,

and optimization, we can maximize the effectiveness of the program and help with

the ultimate goal of educating families and preventing loss of life.

Strategy I

Develop lasting

partnerships

Tactic

• Target strategic,
  lasting partnerships
  with established
  organizations


• Create a host site
  promotional toolkit

Strategy II

Effective Distributon

Tactic

• Improve Website UX


• Live & pre-recorded
  webinars


• Utilize Prepped &
  Ready’s CRM


• Implement the
  Prepped & Ready
  program into an
  asynchronous online
  platform


• Outsourcing safety
  kit fullfillment

Strategy III

Diversify the voice

Tactic

• Partner with and
  include more
  speakers, or
  ambassadors, who
  are representative
  of participants to
  gain trust


• Initiate a Prepped
  & Ready advisory
  board of members
  who represent the
  populations you
  want to target

Strategy IV

Increase program

awareness

Tactic

• Suicide prevention
  week/month
  campaign

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