Children's Mercy Hospital Prepped & Ready

Strategy I

Develop Lasting Partnerships

Why?

While all parents could benefit from this

program, by strategically targeting certain

organizations, Prepped & Ready can benefit in a

number of ways.

Reach: Partnering with organizations that have a

robust community, established communication

channels, and/or a larger audiences increases the

reach of the program

Efficiency: By maintaining these relationships, it

creates the opportunity for repeatable visits while

minimizing the time required for setup.

Diversification: By developing trust with established

organizations with specific populations, it decreases

the barriers to effective communication

Additionally, by focusing on very specific

organizations, there are opportunities to focus the

Prepped & Ready messaging. For example, one

strategic partnership could be a pre-existing gun

safety program for new gun owners that Prepped &

Ready could develop supplemental

material for. This would target a high

risk category of people (gun own-

ers) and offload

the work in communicating the

message. Another example:

targeting a coalition of school

nurses or counselors would be

effective by educating working

professionals who would be able

to incorporate this information

into their everyday work.

Expand reach by developing lasting partnerships with established

community organizations that will conduct repeatable events

using a pre-developed set of promotional materials.

Tactic I:

Target strategic, lasting partnerships with established organizations

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