Children's Mercy Hospital Prepped & Ready

Strategy I

Develop Lasting Partnerships

Why?

In our conversations with host sites and Children’s

Mercy Hospital staff, there were various methods of

promotion that took place for in-person Prepped &

Ready events that varied in degrees of effectiveness.

By creating this baseline toolkit of promotional

material, it creates a consistent message and identity

for the Prepped & Ready program that takes

advantage of the strong Children’s Mercy brand, and

more importantly, gives hosts the tools they need to

easily conduct a successful event. All while maximizing

their reach and minimizing host site effort.

Toward this purpose, we’ve created a simple,

color-treated, font-based graphic that conforms to the

current Children’s Mercy brand standards and

guidelines. Permission to use this graphic consistently

at all customer touchpoints and throughout all me-

dia channels would provide the opportunity for the

Prepped & Ready program to leverage the power of

the established and trusted Children’s Mercy brand.

Utilizing this graphic, we’ve developed some example

collateral that can be modified, used as-is or used as

inspiration for future work.

It should be known:

• Research shows that customers
  tend to automatically trust new
  products or services when they
  are associated with a brand
  they already recognize.^1


• The use of color can
  subconsciously evoke
  emotions.


• It has been found that the color
  blue inspires feelings of trust
  and security, while green calls
  forth mental balance and overall
  health.


• Not only is there psychology
  surrounding colors, but it’s
  statistically proven that customers
  are 80% more likely to identify you if
  you consistently use the same color(s)
  on your promotional material.^2

1 https://core.ac.uk/download/pdf/52122327.pdf

2 https://www.forbes.com/sites/gabrielshaoo

lian/2018/08/10/10-marketing-web-design-branding-statis-

tics-to-help-you-prioritize-business-growth-initia

tives/?sh=459fd024d708

Expand reach by developing lasting partnerships with established

community organizations that will conduct repeatable events

using a pre-developed set of promotional materials.

Tactic II:
Create a host site promotional toolkit

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