Children's Mercy Hospital Prepped & Ready

Strategy I

Develop Lasting Partnerships

How?

The toolkit will be a digital collection of

promotional material delivered via a shared

folder or .zip file that gives host sites the

material they need to successfully promote

their event. The promotional kit can be

added to or modified as necessary, but we

recommend some baseline materials:

• Link to a 30-60 second video
  
  
  • Showcase the Prepped & Ready
    program and gives potential
    participants a general idea of what
    they can expect
  
  
  
  


• Social Media collateral
  
  
  • Premade, templated content
  
  
  • Facebook event template
  
  
  • Facebook ad template
  
  
  • Organic social posts formatted for
    Instagram and Facebook
    
    
    • Email templates and recommendation
      
      
      • An initial announcement email
      
      
      • A sign-up reminder email one to two
        weeks in advance of event
      
      
      • Event reminder emails to be sent out
        one week prior and one day prior
        to the event
      
      
      • A follow-up email thanking
        participants for attending and
        links to online resources,
        including the Prepped & Ready
        website
      
      
      
      
    
    
    • Digital 8.5x11 flyer suitable for printing or
      electronic distribution
    
    
    • A 1-2 paragraph newsletter blurb
    
    
    • A photograph and bio of Dr. Sullivant
    
    
    • Posters
    
    
    
    
  
  
  
  

By including assets for multiple communication channels, it helps ensure promotion of the
program is aligned, no matter which host site is promoting it. All without additional time or energy
by the Prepped & Ready team. This toolkit also will help lower the barrier of entry for potentially
interested host sites by minimizing the work required on their end.

Children’s Mercy

Parenting into the teen years

Join us for a presentaton and open conversation about teen issues including topics such as teen stresses, suicide

prevention and strategies to open up lines of communication between you and your teen.

Place:

Time:Cost:

Your location

Your timeFREE!

Parenting is hard.

Parenting teens is really hard.

39