Children's Mercy Hospital Prepped & Ready

Strategy II

Efficient Distribution

Why?

The website is the digital “front door” of

the program. As Prepped & Ready looks to

expand into digital distribution channels, it’s

critical that it creates a positive first

impression and that basic information is

easily discoverable and accessible. It should

quickly put interested parties in contact with

the information they need and provide them

with a good understanding of the program’s

purpose and messages within 10 seconds of

the first impression.

Website visitors often spend fewer than a

minute evaluating or looking for

information on the main page of a website

before navigating somewhere else. A critical

piece in keeping visitors engaged is through

providing them the most compelling

information in the first window of

information placed in front of them upon

landing on your website.

The Prepped & Ready’s overall program

definitions and goals should be easy to

understand upon first visit of the website (the

top of the web page).

Creating a site with information that is

easy to digest and easy to navigate, with

prominent conversion points, which are

actions you want users to take, will ultimately

lead to an increase in the number of people

who attend or gain access to the program

and its messages.

Enable scale through efficient distribution of the program by

improving access to Prepped & Ready material, making it widely

available and easily accessible with minimal ongoing upkeep

by Children’s Mercy Hospital staff

Tactic I:
Improve Website UX

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