How?
We recommend updating the main page of the website
by prioritizing two ideas:
- Think of the people who will be using this site,
and what you would most like them to
accomplish, then make those points prominent
and accessible.
Essentially, conversions are what we want people
to do when they visit the Prepped & Ready web-
site.Examples: clearly defined points to sign up or fill
out a contact form so a visitor can be followed up
with by the Prepped & Ready team.By prioritizing appropriate conversion points you
make the program more accessible and reduce
the risk of losing users.We’d recommend focusing on four
priorities:- Future event sign-ups and RSVPs
- Basic program info
- Adding additional, in-depth P&R resources for
program participants and outside parties - Recent Prepped and Ready news events,
which would point to recent press
appearances, blog posts, podcasts, etc...This
will aid in keeping content on the site fresh,
while also aiding in SEO (search
engine optimization).
2. Creating a positive first impression of the program
by improving the visual appeal through
implementing the following:- Visuals: images or videos that quickly tell the
viewer who the program is about, who it’s for,
and offers them the opportunity to personally
connect with what’s happening. - Messages: well-defined and brief, yet
descriptive, information helps viewers quickly
grasp the core information.
- Visuals: images or videos that quickly tell the
Using concise text, easy-to-find conversion points,
interesting and relevant information and videos placed
near the top of the page you can create an engaging and
easy to navigate site. In order to place a focus on safe
storage and suicide prevention as primary aspects of the
program, updating the text content on the website to
more prominently reflect these thems earlier in the
conversation would help visitors quickly form a more
clear understanding of the program.A positive first impression can be aided by prominently
placing content like pull quotes, images and short videos
at or near the top of the page. This can aid in retaining
an audience and keep them engaged and learning about
the content you present to them, thus leading to better
understanding of the program and why they might want
to attend.Clarifying the content on the site can help optimize it for
search engines (SEO) which leads to better positioning in
web searches. This helps people looking for
information about the program, and more importantly for
people generally searching for parenting resources.