Children's Mercy Hospital Prepped & Ready

Why?

Due to the pandemic, the general population is

much more comfortable with the idea of

teleconferencing and virtual gatherings. It allows

interested parents to register and participate while

avoiding many of the logistical challenges of travel.

Live webinar presentations still allow some degree of

audience participation if desired. The Prepped and

Ready presentation is already in a format that is

easily shifted to an online webinar style delivery and

the Prepped & Ready staff have already had some

experience with this format. And every presentation

is easily recordable and can be made easily accessible

via the web.

How?

Virtual events can be hosted independently or in

partnership with local organizations like schools, clubs,

etc. Prepped & Ready could make a virtual webinar

easily accessible from their webpage or via email.

Safety kit fulfillment can be handled on a per event

basis.

Why?

“Emailing the same contact multiple times leads to

2X more responses.”^1

People are often busy, and they’re inundated with

information. They may open something on a device,

get distracted, and need to be reminded to follow

through. Through frequency of exposure (email

follow-up), the ultimate program goal of locking

up medication and firearms is more easily achieved

through reminders. People often need these

reminders to follow through as their lives continue to

offer up distractions.

Utilizing the CRM platform Prepped & Ready

already has in place - which it currently uses for post

presentation survey delivery - supports scaling the

program by maximizing the use of the contacts within

the database.

“The most successful outreach campaigns reach

out to multiple contacts multiple times. Email

sequences with multiple attempts and multiple

contacts boost response rates by 160%.”^1

Nothing replaces person-to-person interaction but

using your CRM platform to its maximum capabilities

will allow for automation, taking some of the more

time-consuming communication and follow-up tasks

off of the plates of your team. Additionally, it will

foster ongoing relationships and awareness without

the Prepped & Ready team having to be in constant

interactions with partners, host sites and target

1 https://backlinko.com/email-outreach-study

Tactic II:
Live and pre-recorded webinars

Tactic III:

Utilize Prepped & Ready CRM