Strategy II
Efficient Distribution
- There are large, built-in, incentivized audiences
The reach of these programs varies from platform to
platform and based on the clients they serve. In
speaking with two different EAPs (Employee
Assistance Program) we learned that some of these
client pools can be very large and diverse. New
Directions, based out of Kansas City, services the USPS.
Compsych, based out of Chicago, services State of
Kansas employees, but their organization as a whole
services around 160 million users nationally and
internationally. Healthquest (the online Health and
Wellness platform for State of Kansas employees)
services 53,000 users. Additionally, many of these
platforms offer incentives for program completion
which helps guarantee consumption of the materials.
- There are existing promotional channels and support
Our conversations with the above providers revealed
that they have staff dedicated to promoting these
platforms and the programs on them. This promotion
can take numerous forms, but the most common are
email communications to employee participants and
regular newsletter updates.
Our conversations with Courtney Payne of
Compsych and Paul Roberts of Healthquest both
underscored their willingness to explore promotional
opportunities for a program like Prepped and Ready
through the Healthquest program.
- There are multiple program delivery methods
These experiences can range from live or
on-demand webinars to in-depth learning modules that
would allow segmenting of the information into
meaningful, but more digestible chunks while
retaining the cohesiveness of the program. These
modules can be broken out into multi-week
sessions or on demand availability. In addition
to recorded voiceover with presentation slides,
they can incorporate video vignettes,
include short quizzes and other
multi-modal, active learning approaches
which our research showed is more
effective than just a video delivery.- Offers program segmenting
which can aid in consumption
Our key findings highlighted both
the richness of the material in the
P&R program, as well as the large
amount of it. Segmenting the
program into more digestible
chunks furthers retention of the
material. And the nature of these
health and wellness platforms allows
users to easily pick up where they
left off, and are encouraged to do so.
For busy parents that are already
participating in these programs for
insurance purposes, this is a natural
way to address the time commitment
factor. Many other online platforms allow
this same segmenting, but don’t offer the
same accountability or incentives
for completion.47