Strategy II
Efficient Distribution
- These programs have proven effective at
behavior change
Research has shown that online platforms can be
effective in educating parents and changing
behavior which is the ultimate goal of Prepped and
Ready.^2 With Healthquest specifically, they performed
a three year cohort study of 17,000 users and centered
their study around a subset of those users that suffered
from two or more chronic conditions like depression,
diabetes, high blood pressure, etc. Their study revealed
that of those users that had two or more comorbidities,
59 percent showed measured improvement over the
three year period, 8 percent declined, and the rest held
steady.
There are also commercial platforms available that
may be worth exploring. If this option is pursued, there
are additional challenges that would need to be
addressed including finding and marketing to an
audience that would be willing to sign up for an
unknown platform and complete the program without
additional external pressures or incentives.
How?
Our recommended next step would be to have a
follow up conversation with Healthquest staff to
explore a possible partnership for implementing
Prepped and Ready into these platforms. They are very
amenable to exploring different delivery methods
ranging from a live webinar with registered participants
to the possibility of a more robust learning module,
complete with quizzes and other interactive elements.
We recommend pursuing this partnership as a pilot
program to verify feasibility and effectiveness.
2 https://www.sciencedirect.com/science/article/abs/pii/
S1936657416300413?via%3Dihub
In our conversation with Paul Roberts, he
recommended the first step might be to roll out
a live webinar of the Prepped & Ready
program. This would not require much
work on their end to develop and roll this
out. He was open to the idea of
developing a more full-fledged learning
module, but would likely take several
months of development time. If the
Healthquest staff are amenable to it,
we recommend pursuing both
options and taking advantage of
their staff and expertise with
these platforms during
the buildout.49