Children's Mercy Hospital Prepped & Ready

Diversify VoicesStrategy III

Why?

Trust was a major theme we heard in our IDI’s and

there are numerous factors that can affect it. Our

research shows the key to building trust is having a

deep understanding of the communities you serve.

“Does this person understand me? Do they look

like me? Sound like me? Can they relate with the life

I lead?” Many of these questions subconsciously run

through the minds of people as they evaluate whether

or not to trust sources of information and specifically

on topics they hold in high regard.

This is where factors like culture, lifestyle,

socioeconomic level, race, religion, politics and

experience also come into play. A lack of personal

association with the people presenting the information

and/or the people behind the brand is enough to

create a barrier unless a trusted partner can bridge

the gap.

How?

Engaging leaders from a diverse set of local

partners or host organizations to be ambassadors for

the Prepped & Ready Program helps establish trust by

extending that intermediary through

the respected relationship they

already have with that audience.

Our research shows program

participation and completion is

higher when recruitment strategies

come from within the community

that is being targeted.^1

Integrating these community

partners into the program itself

takes the relationship one step

1 https://www.ncbi.nlm.nih.gov/pmc/articles/

PMC6142128/

Diversify the voices and message of the presentation material

by making the Prepped & Ready messages relevant for more

diverse populations

Tactic I:

Partner with and include more speakers, or ambassadors, who are representative of

participants to gain trust

53