Children's Mercy Hospital Prepped & Ready

Generate earned media by positioning Prepped & Ready as an

expert in the field to increase awareness of safe storage and the

Prepped & Ready program

Why?

Prepped & Ready has had some experience with
local media exposure over the past several years.
During National Suicide Prevention Week, elevated
elevated discussion is expected with raised awareness
of suicide prevention on social media channels. This
is a natural time to reach out to local news outlets as
a newsworthy mention. This would also provide the
Prepped & Ready team a focused, annual time to focus
energy on outreach and promotion.

How?

We recommend developing an electronic media kit
that could be distributed to local media outlets,
bloggers, local health organizations and other contacts
within the Prepped & Ready network. We recommend
first consulting with CMH media relations on the most
effective method for local media outreach, as well as
meeting the CMH established brand standards.
Additionally, we recommend scheduling an in-person
Prepped & Ready event that would be available to the
public and promoted as part of the

local media push, as well as a virtual webinar that

could be promoted through digital channels. This

would also be a natural time to leverage CMH’s own

communication channels by doing a blog and social

media push.

Some suggestions for the media kit content:

• Press release


• Pre-made blog content that could be
  redistributed on other blog platforms


• Photography


• Sample social media posts


• Social media graphics

Tactic I:
Suicide prevention week/month campaign

Build Prepped & Ready recognition in the KS/MO region

(scale through awareness building)