Children's Mercy Hospital Prepped & Ready

Primary Research

Additional Primary Research

In addition to our host site interviews, we also
spoke with several other subject matter experts in
fields relevant to this project including three
representatives for employee assistance programs,
an online health and wellness program director, a gun
wholesaler, a pastor, two staff members of the Health
Partnership Clinic, an assembly & distribution center,
and a user experience designer.

Key findings

Online health and wellness programs

• Have built in audiences - Healthquest has a total
  potential participant pool of around 53,000
  users, New Directions has multiple clients, one
  of which is the USPS


• Users are incentivized to complete different
  components for insurance purposes which helps
  insure program completion


• Multiple potential digital distribution methods
  for Prepped and Ready including live/recorded
  webinars, asynchronous, segmented learning
  modules, and multi-week educational programs


• Healthquest has a proven track record of
  positive health outcomes related to their study
  of the 2017-2019 cohort


• EAPs and Health and Wellness programs are
  directly tied to additional support systems in-
  cluding online resources as well as counseling

Reaching other audiences

• Trust is key


• Current format of the in-person Prepped and
  Ready program is not likely to reach lower
  income demographics because of various
  factors:
  
  
  • Participant priorities are more focused basic
    necessities
  
  
  • Time commitment
  
  
  • Online access can also sometimes be a
    challenge
  
  
  • Literacy can be an obstacle for many
    lower income, non-native English
    speakers
  
  
  • Different ethnic backgrounds
    introduce unique challenges
  
  
  • Language can be a barrier
  
  
  • Cultural norms and stigmas
  
  
  • A hispanic audience will have
    different perspectives and
    expectations than a caucasian,
    or native american audience
  
  
  
  

Healthquest

https://healthquest.phsstofks.well-

ness.us.healtheintent.com/onboarding

Paul Roberts

Senior Manager of Operations

State of Kansas Employee Benefits

plan

Healthquest background

o An online Health and Wellness

program

o Started 17 years ago with tobacco

and blood pressure testing programs

Has expanded organically since then to a

robust program

Six years ago added the “naturally slim”

program focused on obesity and weight loss

which is a multi-week program and had 14k

participants last year

65