EUSA Year Magazine 2020-21

GENDER EQUALITY TOOLKIT

FOR GENERATION Z

The objective of the Gender Equality Toolkit for Generation Z (GETZ)

project is to develop, deliver and evaluate an innovative educational

resource specifically designed to educate Generation Z on the issues

relating to gender equality and equal opportunities in sport.

The initiative for the GETZ
project comes from the
continued prevalence of gender
inequality in sport and the
need to look at this issue from
the perspective of the next
generation.

Consortium partners recognise
the presence of gender inequality
in sport in their countries and are
committed to working on gender
related projects.

The project started in 2018 and
was initially set to last three
years, but due to the effects
of the COVID-19 pandemic, it
was extended into 2021, with
a final conference scheduled
to take place in London,
United Kingdom. The main
focus of the project is the
creation of the GETZ toolkit,
implemented in the form of a
Massive Open Online Course
(MOOC), consisting of a unique

set of lessons and resources

specifically designed to highlight

the issue of gender equality in

sport in a practical, theoretical

and applied way.

The MOOC, launched in January

2020, is divided into six units,

focusing on the different aspects

of gender equality issues within

sport. In such manner, users can

gain a multi-angle approach,

which underlines the complexity

of equality between women and

men. The angles approached are:

Culture and Society, Governance

and Law, Commerce, Media,

Participation and Events.

This toolkit was created in a

way which allows constant

optimisation, through regular

feedback and the final

evaluation, asking people to

reflect on the MOOC and their

communication habits, so as

to have a greater chance of

reaching generation Z (people

born between 1995-2000).

The core of the project’s

work is to raise awareness

among generation Z (the next

generation after millennials),

in order to achieve better

outcomes for the future, while

another firm objective was to

encourage females to take up a

career within sport, whether in

management or other activities.

In December 2020, as part

of the project, EUSA hosted

an insightful and interactive

webinar and workshop which

focused on gender inequalities in

sport, where participants were

able to engage with the topic,

learn more about the project,

participate in an interactive quiz

and hold discussions in smaller

breakout groups.

The coordinator of the

project is the University of

Worcester (GBR), with three

more educational bodies in

the consortium including

Amsterdam University of

Applied Sciences (NED), Vrije

University of Brussels (BEL),

Molde University College

(NOR), as well as three sports

governing bodies – the Swedish

Sports Confederation (SWE),

Croatian Olympic Committee

(CRO) and the European

University Sports Association

Institute (SLO).

The project is co-funded by the

Erasmus+ Programme of the

European Union.

PLEASE SEE

getzproject.eu

for more information

Co-funded by the

Erasmus+ Programme

of the European Union

EUROPEAN UNIVERSITY SPORTS ASSOCIATION YEAR MAGAZINE 2020-21^36

4. EU INITIATIVES