EUSA Year Magazine 2020-21

FISU OCEANIA

Like all sports federations across the world, 2020

was a challenging year for FISU Oceania, yet the

region was resilient and still achieved participation

within, and celebration of, university sport.

Strategy

At the 2019 FISU Oceania

General Assembly, a workshop

was held to lay the foundations

for a strategic plan for the

region. The start of 2020 saw

this plan further developed and

by the end of the first quarter,

the plan was firmly established.

The key focus areas of the

FISU Oceania strategic include

participation, engagement,

capacity and awareness. Despite

2020 being a low activity year,

progress was made against all

four strategic areas.

Rebrand

To algin with the rebranding of

FISU, FISU Oceania embarked

on a comprehensive rebrand

process during 2020. This

included updating the FISU

Oceania logo to the new FISU

brand, updating marketing and

promotional collateral, purchase

of new signage and promotional

items and relaunching the FISU

Oceania website with a new look

and feel.

IDUS celebrations

Celebrations across the

region for International Day of

University Sport (IDUS), was

by far the biggest engagement

activity for FISU Oceania.

The FISU Oceania IDUS 2020

project aimed to enhance

awareness about the event

and to increase engagement

with both universities and

EUROPEAN UNIVERSITY SPORTS ASSOCIATION YEAR MAGAZINE 2020-21^64

5. UNIVERSITY SPORT IN EUROPE AND BEYOND