House and Leisure - October 2015

ith a background in advertising and a taste for the

festivals he’d experienced on his travels Brian Little

teamed up with former schoolmate Craig Bright

in 2006 to start Rocking the Daisies. ‘There were no real

festivals like this in the Western Cape back then. We took a

leap of faith – or we were just young and invincible,’ he laughs.

As the managing director of Seed Experiences Brian

produces music and lifestyle events, from Sonar South Africa

to the annual Rocking the Daisies, whose tagline is ‘play hard,

tread lightly’: water, waste, carbon and energy are monitored,

carbon is offset via tree planting and patrons are encouraged

to cycle or hike to the event, which is taking place in Darling

outside Cape Town (from 1 to 4 October).

While Seed Experiences has won a slew of green accolades

for its efforts, Brian regards awareness building as his

greatest contribution. ‘Communicating the consciousness

that goes into our work and general lifestyle is tricky – you

need to speak to people who are willing to listen and engage

with the message – but it’s something we constantly try to

improve on.’ rockingthedaisies.com, weareseed.co.za

W

PORTRAIT GREG COX

1. ‘We’re on a mission to replace all the bulbs in our house with LEDs.’
   2. ‘My Fitbit tracks my eating, exercise and fitness.’ 3. ‘We use this
   Oscar Juicer every day.’ 4. ‘My wife made this leather necklace for
   me.’ 5. ‘The LG TV in my man cave is for watching sport, although that
   makes me feel like I’m cheating on my MacBook Pro.’ 6. ‘Each year we
   produce hemp caps in collaboration with Hemporium as part of our
   Rocking the Daisies merchandise.’ 7. ‘I use Turkish rugs as decor for
   events.’ 8. ‘I revived a desk lamp belonging to my late stepfather to
   remind me of him.’ 9. ‘I usually cut my own hair with my Wahl clipper.
   If all else fails I might have a career as a hairstylist!’

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This former advertising art director

creates festivals with a conscience

brian little

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ADDITIONAL PHOTOGRAPHS: ANDRE WEPENER/PIXEL LOUNGE, YUPPIECHEF, ISTOCK, SUPPLIED

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GREEN LIVING SUPPLEMENT

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