House and Leisure - October 2015

‘I

’m a greenie at heart and try to shop locally and

sustainably wherever possible,’ says Lynsay Sampson,

the marketing and media manager at Fairtrade South

Africa, where she uses her boldness, can-do attitude and

degrees in marketing and project management for the

greater good.

Lynsay appreciates her power to educate. Her mission

at Fairtrade is to inform and increase awareness on

social and environmental issues with the ultimate goal

of changing societal behaviour. ‘Every time I write an

article my number one aim is to encourage consumers

to think about the origin of the products they choose

and the immense power they have to change the world

through their everyday actions. That way the next time

they shop for something as seemingly insignificant as a

pack of tea or bottle of wine they’ll spare a thought for the

farmers who produced it and the journey it has travelled,’

she says. Her career highlight? ‘Getting Reuben Riffel

on board as our Fairtrade Brand Ambassador in South

Africa. He’s a really nice guy.’ fairtrade.org.za

This Cape Town media manager is shaping our

shopping habits for a more sustainable future

PORTRAIT GREG COX

lynsay sampson

1. ‘Natural soy candles release no pollutants, toxins or carcinogens’
   (Wellness Warehouse and Faithful to Nature). 2. ‘These bags are made
   by women in the townships around Cape Town’ (Township). 3. ‘All Lush
   products use organic ingredients’ (Lush). 4. ‘This Wonki Ware platter
   is handmade by people from disadvantaged backgrounds’ (Wonki
   Ware and Poetry). 5. ‘Succulents are gorgeous plants that don’t require
   lots of water’ (Woolworths and gardening centres). 6. ‘These scatters
   are crafted from fabric offcuts (Milnerton Flea Market and WowZulu).
   7. ‘Raw, untreated TnT Honey is sourced from local beekeepers’
   (TnT Honey and the V&A Market on the Wharf). 8. ‘Bamboo, as used in
   this candle holder, is a renewable, versatile resource.’

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ADDITIONAL PHOTOGRAPHS: ANDRE WEPENER/PIXEL LOUNGE, ISTOCK, SUPPLIED. FOR SUPPLIERS’ DETAILS SEE THE STOCKISTS PAGE

for more

Q&AS WITH PEOPLE

WHO BELIEVE

SUSTAINABILITY

MATTERS visit

houseandleisure.co.za

156 HL OCTOBER 2015 HOUSEANDLEISURE.CO.ZA

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