Influence - The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini (z-lib.org)

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others in my department clustered around forty percent. I never told
anyone how I did it until now.”
Notice how, as is usually the case, use of the rejection-then-retreat
tactic engages the action of the contrast principle as well. Not only did
the $140 initial request make the $34.95 request seem like a retreat, it
made that second request seem smaller too.


42 / Influence

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