And now here’s a less positive example. The text is a similar color and tone to parts of the sky.
Adjusting the kerning
It’s common to adjust the spacing between the letters in a title to improve the appearance of
text and help match it to the design of the background. This process is called kerning. Taking
the time to manually adjust text becomes more important the larger the font gets (because it
makes improper kerning that much more visible). The goal is to improve the appearance and
readability of your text while creating optical flow.
Note
A common place to start kerning is to adjust between an initial capital letter and the
succeeding lowercase letters, particularly in the case of a letter with very little “base,”
such as T, which creates the illusion of excessive space along the baseline.You can learn a lot about kerning by studying professionally designed materials such as posters
and magazines. Kerning is applied letter by letter, allowing for creative use of spacing.